Over the past 2 years we have worked closely with various retail and financial institutions to create data-driven products. We have seen, with our support, their businesses and portfolios growing, while their customer retention rates increasing exponentially. We have also learnt what works and what mistakes companies often make when deciding to embark on (big) data projects – from managing teams, selecting infrastructure and vendors to defining the actual project scope and expected outcomes.

It has been proven that analytics is important for the growth and sustainability of businesses serving retail customers for the following reasons:

  • Improved customer acquisition rates
  • Identification and retention of the most valuable customers
  • Improved customer loyalty and retention
  • Increased margins of operations/profitability
  • Increased efficiency in the supply/value chain.

Most business leaders understand that data is the most valuable resource for a business, and I am sure several of you are trying to incorporate a data-driven strategy for your business in 2019. However, there is a chance you are one of many executives who are not sure how to begin and implement a successful data project.

No problem!  Our masterclass is here to kick-start and guide you as you plan for new data projects.

Participants will learn key concepts in retail and customer analytics including:

  • Data management and integration of data sources e.g. CRM, POS, ERPs
  • Customer churn analysis (i.e. identifying drivers of acquisition and retention)
  • Understanding your customer’s share of wallet spend in your business
  • Customer segmentation and basket analysis
  • Customer lifetime value and contribution to business bottom-line.

The masterclass is highly interactive with demonstrations of expected outcomes and insights from various analyses of retail data. You will also access sample datasets and learn about software available to automate your retail analytics.

This class is especially suited for you if you are a decision maker from a business serving retail customers i.e. managers of retail, operations, marketing and sales teams; buyers and merchandisers; business and data analysts etc.

Stop procrastinating and make your goal of using analytics and big data in your business a reality in 2019.

Register for the masterclass below by 8th December 2018.



Retail Analytics Masterclass

9.00 am -5.00 pm, 11th December, 2018

Strathmore Business School, Strathmore University

Cost: KES 20,000 (inclusive of one free consultation session)

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